'Corporate Cannibal' is a commentary on consumerism and
large businesses. The video begins with the unnatural grotesque movement of what
is later revealed to be Grace Jones. She takes on this appearance throughout
the video, changing form suggesting that she isn't quite human. This is
possibly a reference to the large and often cold nature of big businesses that
often hide behind a human and almost friendly mask to acquire customers. This
form also brings to mind a parasite or leech. This is again suggested by the title
'corporate cannibal'. Corporations often have an outward appearance to the
liking of the consumers they are directed at, however this is not always the
case. Grace Jones is presenting herself as the true face of business, cold and
distant.
This could also be a reference to the consumer as they
constantly demand more products. Like Grace Jones in the video, she always
seems to be hungry and wanting more. The video often shows only her mouth,
disturbing imagery suggesting that this is all she is, a hungry mouth always
consuming things. This imagery resembles that of Francis Bacon's Triptych, both
are grotesque, animalistic masses with mouths. If the Triptych could move they
would move like this.
The lyrics 'Your meat is sweet to me' suggests that she is
addicted to products and reminiscent of programs
such as QVC where the consumer is often addicted to buying products. She makes
references throughout that showcases this animalistic behaviour. 'Every man,
woman and child is a target', she suggests that corporations view their
customers as faceless people, she regularly calls them meat on a plate. Perhaps
she is suggesting that the real consumers are these corporations that try to
lure in everyone to garner profit.
The video is monochrome and showcases hard, sharp lights to
highlight the grotesque features and make them ever more present in the video.
The heavy, industrial music accentuates these previous themes and further
highlights the very mechanical way business is done.
At the end of the video, she begins to gnash her teeth showcasing this animalistic behaviour more than ever revealing her true self and possibly the true faces of corporations and the effects of consumerism.
At the end of the video, she begins to gnash her teeth showcasing this animalistic behaviour more than ever revealing her true self and possibly the true faces of corporations and the effects of consumerism.
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