Promotional collaboration between advertisement and audience for Halo Reach (above)
Viral ads a re now part of daily conversation
Kony 2012
‘the most successful manipulation of
our new media ecosystem to date’ (Naughton, 2012)
- The internet is the biggest idea since the wheel
New models of creativity created by the internet
- larger teams
- online communities
- ideas now have a broader range and can be communicated quickly
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