A History of Type

- (Visual Communication(  Writing  )Verbal Communication)

- Typography = Meta - communication, Paralinguistics, Kinesics

- Different typefaces connote different meanings

- Typography is a matter of context, communicates visually and not just a vehicle for content

Type Classifications

- Humanist/ Old Style/ Transitional/ Modern Slab Serif (Egyptian) / Sans Serif

- Humanist - similar to hand writing, not too mechanical, angles suggest hand written

- Old Style - characterised by diagonal stress and bracketed serifs

- Transitional - share characteristics of Old Style and Modern type faces

- Modern Slab Serif - known for using slab serifs

- Sans Serif - type without cross strokes at the end of their limbs, consistent stroke weight